In the American market the average costs are almost $1200 above per month and almost $15000 per annum, which is a huge amount and many cannot afford the same because of the economic reasons (Workman & Jessen-Howard, 2018). The target markets are mostly single and working parents, parents with special childcare needs that have a different set of costs, so this is a huge burden on them and almost unbearable to afford (Workman & Jessen-Howard, 2018). There is however a difference between families based child care which costs lesser around $800 and the center based costs are at a sky high rate of $1230. (Workman & Jessen-Howard, 2018)